Stop Running in Circles: Why Every Business Owner Needs a 2-Page Strategic Plan

If you’re a business owner or founder, you know the grind:

• You’re working harder than ever - but not getting ahead.

• You keep fighting the same fires.

• Your team is busy, but not paddling in the same direction.

Sound familiar!?!

You’re not alone. Most business owners live in this cycle—and it’s exhausting. The good news? There’s a way out. And it starts with clarity.

Why Most Business Owners Struggle

Here’s the truth: It’s not about working harder. It’s about working with clarity and intention.

When your strategy lives in your head:

• Every day feels reactive.

• Priorities blur.

• Progress is impossible to measure.

• You’re stuck making every decision—and questioning if you’re even winning.

Without a clear, written plan, even smart, capable leaders get trapped in the weeds.

Page 1: The Big Picture

Your 10-Year North Star Vision

• Core Values

• Company Purpose

• 3-Year Waypoint

This defines where you’re going—and why.

Page 2: The Operating Plan

• Your 1-Year Goals

• Quarterly Big Rocks

• Prioritized RIOs (Risks, Issues, and Opportunities)

This is your execution roadmap—what you’ll do, when, and who owns it.

Two pages you can print, tack to the wall, and actually run your business from.

Here’s what a 2-Page Plan actually does for you:

• ✅ Identify what’s broken

  Stop guessing. We uncover and validate real issues—with input from your team.

• ✅ Bridge the gap from now to next

  Define your future state, then connect the dots intentionally.

• ✅ Focus your actions

  No more drifting. You plan with purpose and execute with direction.

• ✅ Fix first. Grow second.

  Solve recurring problems before scaling them.

• ✅ Align your team

  Reduce confusion, wasted effort, and duplicated work.

• ✅ Stop missing opportunities

  When you’re in the weeds, you can’t see what’s ahead. This plan lifts your head up.

• ✅ Protect your energy

  Fewer decisions. Clearer priorities. Less mental load.

• ✅ Track progress, not just motion

  Daily work rolls up to quarterly goals and annual outcomes.

• ✅ Make accountability visible

  Everyone knows what’s important and who owns what.

• ✅ Execute with confidence

  No more second-guessing. Every decision ties back to your North Star.

Clarity is a strategic advantage.

The North Star 2-Page Strategic Plan™ gives business owners the structure and rhythm they need to lead well—and scale with intention.

Ready to stop running in circles?

Let’s build a strategy you can actually use.

or message me on LinkedIn to start the conversation.