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Start With the End in Mind: Why Your Business Needs a North Star

When starting a consulting business, clarity isn’t a bonus—it’s essential. In this chapter from the newly released We Wish We Had Known, Vol. 3, John Hogan outlines a practical framework for launching with purpose, building with intention, and scaling sustainably. Whether you’re a new consultant or a founder pivoting toward clarity, this North Star approach will get you focused fast.

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